Five reasons why an out-of-house team can
help you thrive in a pandemic climate
We’re not out of the woods of COVID-19 just yet, and many businesses are still feeling the long-term pinch of tight purse strings and a stalled economy. The good news is our nimble model has been designed to accommodate the ebbs and flows of of your business—meaning it’s the perfect fit to help you recover from the shock of 2020.
Here's why.
1. Minimise your reliance on permanent wages
Having full-time staff can feel like a blessing when you’re busy but a burden when you’re quiet. And during the pandemic, many businesses suffered from forced shutdowns and decreased customer spending, all while still having to pay staff wages every fortnight.
By contrast, our services have been created to act as an extension of your existing team that you can switch on or switch off as needed. Think of it as being able to hire the experts for just for a day, a week or a month when it’s busy and the money’s already coming in—no commitments, no cashflow constriction.
2. Try before you buy
For any small business, investing hard-earned money is a big decision. You want to make sure you’re getting the best value for your dollar.
An out-of-house team that offers once-off support is a great way to test the waters. As well as the quality of the work produced, you should be able to get a sense of whether they understand what you want the business to be and are willing to put in the work to make it happen.
3. Embrace all things virtual
COVID-19 forced us all to get used to Zoom meetings and constant online communication. And now, it’s about as normal as could be.
And as well as encouraging us to learn new skills, this shift has changed many owners’ approach to doing business. In-house teams are now no longer seen as essential because we’ve proven to ourselves that we can streamline our processes and work from home just as easily.
Two Heads is Melbourne based, but we’ve been working virtually long before the pandemic to help clients all around Australia efficiently fill their marketing gaps.
4. Harness instant skillsets
When COVID-19 first hit in early 2020, it showed many of us where our weaknesses were. The parts of business that we tend to gloss over when the money’s rolling in can suddenly become crucial when it comes to a head.
When you partner with Two Heads, you are enlisting the support of two experienced and multi-skilled marketing professionals. We are not only able to strengthen your weak points, but can take you along the journey so your business is more resilient for the future.
5. Around-the-clock hours
With the move to working from home, people are reporting the need to ‘switch off’ from work and get into leisure mode as soon as the clock strikes five. And rightly so. But those hard deadlines still exist. Maybe it’s a last-minute opportunity that you want to go for, but it just seems impossible with the limitations of a 9–5 team.
At Two Heads, our hours are guided by the project at hand. It means that we can help you deliver, no matter the turnaround time.
As challenging as it has been, we’re finding that COVID-19 was the push many of us needed to take the leap into a new, streamlined way of working. If you’d like a hand with your marketing services, please get in touch.